The Burden of Choice

RHYMES&REASONS

      'The Writing Table'    www.rebeccapells.co.uk ‘The Writing Table’
http://www.rebeccapells.co.uk

Since the middle of the 20th century choice has become the cobweb in which western society resides.  The driver for consumerism and chief supporter of capitalism it is the meeting point of commerce, politics and our personal lives. The axis around which we chase perfection and happiness as along with the goods, we buy the idea that choice is desirable.  Choice has become synonymous with freedom – freedom to exert our preferences and spin a life exactly as we wish it to be.

  Expectations are raised and goalposts moved as we succumb to the intoxifying lure of possibilities.  But too much choice can leave us overwhelmed, saturated with options and oppressed by the burden to make the right decision.  Freedom becomes our jailor as complexity leads to paralysis and fatigue.  Too much information and too complex for us to be confident we are making the…

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